Armadillo Jim - Resume - The leading expert on armadillos

James E. Schmidt
aka (Armadillo Jim)



2003-Present   Expro Americas, LLC
Previously Power Chokes, Inc.
Tulsa, OK.

Oklahoma District Sales & Marketing

marker All aspects of customer relations, product placement, marketing and contracts

2000-Present Put On Your ArmorSM DBA I Cried TooTM
Tulsa, OK.

Co-author / Chairman, I Cried Too (TM) project

marker Wrote, produced, published and designed the I Cried Too
(TM) project.

marker Coordinated distribution of the I Cried Too (TM) products at the Pentagon after being named the official bereavement gift for the children who lost a mom or dad on 9-11.

marker Directed volunteers in three outreaches and distribution trips to New York where I Cried Too (TM) products were given to the children who lost a mom, dad, or legal guardian on 9-11.

marker Served as Master of Ceremonies for the Twin Towers Orphan Fund / Toys for Tots Christmas Party, December 18, 2001 in New York for the victim's children of 9-11.

marker Coordinated dozens of media appearances and publicity for the I Cried Too (TM) project

marker Coordinated national marketing and roll out of the I Cried Too (TM) products.

marker Coordinating the distribution of the I Cried Too (TM) products for the children of the fallen heroes of the War in Iraq

2000-Present Golden Faith Publishing
Tulsa, OK.

Founder / President

marker All aspects of publishing including books, CDs and other literature.


1980-Present Put On Your ArmorSM Foundation
Tulsa, OK.

(Headquartered in New Braunfels, TX. 1980-1995) Founder / President

marker Created, developed, organized and established this nationally recognized non-profit drug/crime/violence-prevention foundation.

marker Managed all appearances, assemblies, and conventions with officials in government, communities, schools, churches, associations, fairs/festivals, media and corporations.

marker Developed and implemented national fundraising ideas, events and sponsorships.

marker Prepared annual budgets and calendar, maintained and filed all records, directed correspondence and hired and trained contracted personnel and office employees.

marker Created, trademarked and marketed all products, publications and curriculums.

marker Produced and directed television campaigns, programs and web-site information.

marker Set agendas and conducted all board meetings, seminars, and retreats.

marker Recruited and trained volunteers and affiliated organization members.

2000-Present American Association of Childrens' Leaders
Tulsa, OK

Co-Founder / Board Member

marker (In development) This organization includes children's leaders comprised of teachers, educators, coaches, parents, pastors, ministers, counselors, radio and television personalities.

marker This association will influence Hollywood, Washington and public schools concerning children's moral, educational, and legal issues.

1980-Present "Armadillo Jim "
Tulsa, OK.

Spokesman / Educator / Entertainer

marker Honored to serve as Master of Ceremonies for former President George H. W. Bush at the Air & Space Ball during the 1989 Bicentennial Inauguration.

marker Served as Texas' Ambassador of Goodwill riding on the State of Texas' Inaugural parade float.

marker Honored to serve as Master of Ceremonies for former Governor George W. Bush at his 1995 Texas Inaugural Salute to Children.

marker Honored to be named a Kentucky Colonel in 1989 by the Governor of the State of Kentucky.

marker Addressed and networked thousands of dignitaries, governors, mayors, celebrities, media personalities, religious leaders, educators, corporate executives, civic leaders, association executives and other non-profit leaders.

marker Appeared at over 1000 schools, 750 conventions, special events, trade shows and meetings, 120 state and county fairs/festivals, and community outreaches and many church crusades and meetings.

marker "Armadillo Jim ", media spokesman for the award-winning, nationally televised public service campaign, Real Cowboys Don't Do Drugs in partnership with the National Assn. of Broadcasters.

marker Appeared on more than 350 television shows such as Regis & Kathie Lee, Nashville Now, Crook and Chase and Maury Povich.

marker Mentored, entertained or ministered to over three million children in past 24 years.

1980-2003 Texas Armadillo Association
Tulsa, OK.

Owner / Manager (Headquartered in New Braunfels, TX. 1980-1995)

marker Created this association for the preservation, protection and promotion of the Texas nine-banded armadillo.

marker Maintained all licenses, registration and health documents required by the USDA in accordance with the Animal Welfare Act.

marker Implemented training course for volunteers

marker Worked with professionals in television documentaries, movies, commercials, educational publications, and research institutions.

marker Managed all phases of care and feeding of the armadillo.

1979-1981 Houston Oilers (National Football League)
Houston, TX.

Marketing / Promotions Account Executive

marker Created, developed, and implemented the most successful one night sports promotion in history called Luv Ya Blue®.

marker Licensed, marketed, and promoted all team products, services, and organizations. Led the NFL in program advertising sales and promotions.

Other 1979-1985 Schmidt Advertising Agency
Houston, TX.

Owner / Operator

marker Managed all aspects of full service advertising agency including advertising placement, media buying, design and creation of campaigns and implementation of other marketing and advertising trade practices for a diverse range of clients.


1974-1978 University of Houston
Houston, TX.

marker Bachelor of Arts School of Communication Radio & Television

marker Minor in School of Business Technology


Personal marker Married with three children

marker Children's literature, running, gardening, carpentry, computers, theatre, sports and cowboy culture. 


More Info marker Visit and